SEO pricing guide for 2022

SEO has evolved because of the many changes that have happened in search engines, what people are searching for when they use Google, and how SEO services are being offered.

What are SEO prices in 2022?

SEO cost per hour/month/job has changed over the years depending on the type of SEO service you need.  The higher volumes of searches are changing the cost of marketing through organic searches. That means SEO prices may rise since it’s getting more expensive to maintain rankings with all these new updates happening.

What are the difference services within SEO?

If you’re new to SEO, there are three main SEO services: on-page SEO, off-page SEO, and technical SEO.  Each of these categories has their own costs and some SEO companies will charge more for managing all services within SEO.

On-page SEO is when a business owner or agency optimizes their web pages through content, keyword research, internal linking etc.

Off-Page SEO is done with link building such as article submission sites and forum posting which would get the website higher rankings.

Technical SEO can be time-consuming since it requires crawling through your website’s source code to find problems that need to be fixed. These problems include everything from broken internal links to missing title tags and meta descriptions.

What does On-page SEO cost?

The SEO pricing for on-page SEO can differ depending on the size of your website.  For small SEO companies that work with local clients, they may charge per hour or monthly packages.

Hourly On-page SEO prices may start at $80/hr (excluding implementation/report) and Monthly SEO packages can range from $800 to $5,000 USD.

What does Off-Page SEO cost?

Off-Page Seo consists of several parts:

  1. Content creation
  2. Backlinkbuilding

What is SEO content creation?

Content creation can include writing SEO blog posts, SEO articles for client’s websites, SEO press releases and SEO product descriptions.  Depending on the type of business you have and what content your competitors are using, it can cost anywhere from $5 to $300 per blog post or SEO article.

What is SEO Linkbuilding?

These SEO services will require the SEO company to create backlinks that are SEO friendly. The SEO link building may cost between $35 to $350 depending on the volume of links needed for your website.

Why is backlink build so expensive?

The SEO prices for SEO linkbuilding services can be higher because creating SEO-friendly links will require a lot of time and effort from the SEO company to research each site linking back to your website.

On top of the time spent doing outreach to build links, to win quality links you need link worth content. This content could be quality blogs, statistic, reports, infographics or even stories for the media to use. This is typically called PR backlinking.

What does Technical SEO cost?

Technical SEO is more difficult than on-page SEO because it’s not something you can do on your own without specialized training and tools.  For SEO agencies, there is more time spent crawling through your website for mistakes that need fixing or improvements.

Hourly technical SEO price may range from $80 to $100/hr. SEO price for SEO projects depend on the amount of work needed to be done but should never exceed more than $500 USD (excluding report or implementation).

What SEO services are included in SEO packages?

SEO package prices usually include website audits, keyword research reports, SEO consulting and strategy papers, monthly SEO reporting, site submissions, link building campaigns, social media management etc. The price will also depend on the size of your business and how many employees you have that can take care of SEO while the agency manages other tasks like social media marketing.  SEO services may run between $2k – $15k per month depending on what needs to get done for your website.

Why are some SEO agencies so cheap?

There are SEO agencies that offer SEO services for as low as $1 per hour.  These SEO services may be good for small businesses or startups but can’t expect them to last long. SEO is about strategy which requires time, skills and experience to work on your website.

SEO companies who charge so little usually do SEO link building SEO on low-quality websites, SEO link building SEO for clients who has no idea about SEO or SEO that doesn’t know how to manage SEO.

There are also SEO companies that may charge as low as $20/hr but those SEO prices usually come with fewer SEO services that are not included in SEO packages.  SEO prices will also be affected by how much competition your industry has and the amount of time it takes to rank your website for specific keywords/ phrases.

Why are some SEO agencies so expensive?

Some SEO agencies charge as high as $30,000 per month for SEO services.  The SEO price they charge is high simply because those SEO companies will give you more SEO services and make sure your website ranks on top of Google’s first page. SEO prices depend on the following:

How strong is the competition in my industry?

SEO prices will depend on the SEO competition in your industry. SEO agencies with more SEO experience and SEO tools can rank a website faster compared to smaller SEO companies who don’t have access to SEO resources, tools and experience.

How long does it usually take for SEO agency to see results?

SEO pricing also depends on how fast you want SEO results. SEO results can be seen as fast as SEO agencies rank your website, generate SEO content and SEO backlinks or it may take SEO companies a month or two just to deliver SEO reports.

What SEO tools does my SEO agency use?

SEO price also depends on how strong is the SEO company’s SEO arsenal. SEO companies that have more SEO tools and SEO resources can work faster on your SEO campaign compared to SEO agencies using SEO tools.

How much of a role does SEO play in my industry?

SEO price also depends on how big of a factor SEO is in getting traffic to your website. Some high competition niches might require more time, SEO resources, and SEO experience to put your website on the first page of Google compared to SEO pricing for SEO niches that don’t rely heavily on SEO.

If you are still wondering what you need for your site you can visit our pricing guide or reach out to our team for a full website audit a consultancy session to provide a complete package and strategy for your company’s success.